The Motivation Mechanism and Evolutionary Logic of Tourism Promoting Rural Revitalisation: Empirical Evidence from China

It is difficult to ensure the sustainability of practice tourism promoting rural revitalisation, whether it driven by a top-down exogenous power or bottom-up endogenous power. Therefore, great theoretical and practical significance clarify motivation mechanism evolutionary logic revitalisation. This paper first adopts system theory research method construct model driving revitalisation; then, uses Boston matrix an analysis promotion revitalisation this explore under different development models. On basis, takes Yuanjia village (which lies in Liquan County, Shaanxi Province), China, as typical case, through process surrounding villages, verified that path evolution from “exogenous power” “endogenous more suitable for actual situation China. The perhaps provides insights into references China other developing countries world.